ECO PACKAGING
Palette — Sustainable Tea Box System
A structural packaging redesign for PALETTE, a premium tea brand, replacing multi-layer foil laminate and plastic-coated cardboard with a 100% biodegradable, upcycle-able box — printed in natural tea extract rather than ink.
Project Overview
PALETTE is a conceptual premium tea brand originating from Bangladesh, positioned for a global creative audience — artists, musicians, designers and collectors. While Bangladesh is a major tea producer, its packaging representation in the global premium segment remains visually conventional and plastic-dependent.
The brief was to introduce a refined, minimalist and sustainable packaging system that aligns with contemporary creative lifestyles and positions tea as a creative ritual rather than a commodity — without sacrificing the shelf presence a premium brand needs.
Project Snapshot
Why an Eco Redesign
Most tea packaging uses multi-layer foil laminates or plastic-coated cardboard, most of which cannot be recycled and ends up as long-lived landfill waste.
A 100% biodegradable and upcycle-able tea box — designed to reduce, reuse and recycle at every stage of its life.
Eco-friendly recycled paper — visibly fibrous and hand-made in character, rather than a bright coated stock.
Natural tea-extract ink, screen-printed onto the box — the packaging is, quite literally, printed in its own tea. No conventional ink.
Dieline & Engineering
Built for a Second Life
The durability of the paperboard allows the box to transition into desk storage after primary use — here, holding brushes and pens on a creative’s work table.
The separable inner sleeve ensures that components can be sorted appropriately for recycling once the box has served both lives: as packaging, and as an everyday object.
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