A full identity system built for NUVRA, a wellness-and-lifestyle retail brand — from the lotus-mark logo’s geometric construction through colour, stationery, retail environment and launch, carried consistently across every physical and digital touchpoint.
NUVRA is conceived as a wellness-and-lifestyle retail brand, and the identity was built to carry that positioning through every surface a customer might encounter — not just a logo, but a full corporate identity system. The starting point is a lotus mark, drawn from a repeating sequence of overlapping circles: a construction method that keeps the petals geometrically consistent while giving the mark a calm, symmetrical, hand-built quality appropriate to a wellness brand.
From that single construction, the system extends outward in three directions: a disciplined colour and clear-space standard to keep the mark consistent at any scale; a stationery suite (business card, letterhead, envelope) that puts the identity into everyday corporate use; and a full retail and launch expression — storefront architecture, interior signage, a grand-opening event and a social-content rollout — showing the brand at the scale it was actually designed to operate at.
Design Thinking
Process
Inspiration
The lotus was chosen as the brand’s central symbol for what it already carries culturally — stillness, renewal, wellbeing rising out of calm water — and as a natural fit for a seated, meditative brand posture rather than an invented abstract mark.
Logo Construction
The mark is built from a repeating grid of overlapping circles, which generates the lotus’s petals as a geometric by-product rather than a freehand drawing — keeping every petal proportionally identical. The wordmark sits on a measured baseline grid beneath it, and a clear-space diagram (right) sets the minimum breathing room the mark needs around it at any size.
Color
A grounded, earthy palette — deep green and red as primaries, with blue, yellow, off-white and neutrals as support — built to feel natural and premium rather than clinical.
Primary Colors
Nuvra Green
#435034
Nuvra Red
#A30B37
Secondary Colors
Nuvra Blue
#251351
Nuvra Yellow
#FF9505
Tertiary Color
Off White
#F0EAD8
Neutral Colors
Neutral Black
#000000
Neutral Gray
#939598
Neutral White
#FFFFFF
Stationery
Business card, letterhead and envelope — the everyday corporate-identity set — carrying the mark, wordmark and colour system consistently onto paper.
Retail & Shop Design
The identity taken into three-dimensional space: front-of-house staff branding, a warm double-height interior with the mark rendered as a lit signage wall, and a full architectural render of the signature outlet exterior, set among water and greenery in keeping with the brand’s calm, natural positioning.
Grand Launching Event
A launch-event environment — arch signage, a step-and-repeat entrance tunnel, and a live fashion presentation — built to introduce the brand physically, with the lotus mark repeated as the event’s own consistent visual anchor.
Social & Content Marketing
Product and lifestyle content built for the brand’s own channels — attire posts and a live-content format — keeping the same logo lock-up and tone consistent once the identity moves off print and into everyday social media.
